A gorgeous, contemporary women's brand is looking for a strategic Brand Marketing & Social Media Manager to execute comprehensive brand marketing initiatives, social media strategy, and influencer partnerships to enhance brand awareness, engagement, and customer loyalty. Local New York Candidates- IN OFFICE FULL-TIME RESPONSIBILITIESDevelop and implement a comprehensive brand marketing strategy that integrates social media, influencer marketing, partnerships, PR, events, and content creation to enhance brand awareness, engagement, and customer loyalty.Own and execute the social media strategy. This includes content planning, posting, community engagement, and platform growth across Instagram, TikTok, Pinterest, and emerging channels.Oversee content creation and execution, including monthly content calendars, visual storytelling, user-generated content, and product launch campaigns in collaboration with the creative team.Serve as the primary contact for PR agencies to ensure consistent brand messaging across media outreach, press placements, and PR initiatives.Lead influencer marketing strategy. This includes scouting, negotiating partnerships, managing campaigns, and tracking performance to maximize brand exposure and ROI.Plan and execute brand activations, strategic collaborations, and experiential marketing events to enhance customer engagement and visibility.Analyze marketing and social media performance, preparing reports with actionable insights and recommendations to optimize efforts.Stay ahead of fashion industry trends, digital marketing strategies, and social media best practices. REQUIREMENTS5 -7 years of experience in brand marketing, social media, and influencer marketing within the fashion industry.Thorough knowledge of brand positioning, storytelling, and consumer engagement.Expertise in social media strategy, with a deep understanding of Instagram, TikTok, and emerging platforms.Experience in influencer marketing, including sourcing, negotiation, and campaign management.Ability to conceptualize and execute creative marketing campaigns that drive brand awareness and conversion.Strong analytical skills to track performance metrics and optimize marketing efforts.Excellent written and verbal communication skills, with a keen eye for copy and visual aesthetics.Experience managing a team and collaborating cross-functionally.Passion for digital marketing innovation.Skilled in: Shopify,Klaviyo, Dash Hudson, Canva, Instagram, Facebook, TikTok, Twitter, Microsoft Word, and Microsoft Excel. PRTNR Recruiting
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