Job Description

Join to apply for the Growth Marketing Channel Manager role at Eko Health Join to apply for the Growth Marketing Channel Manager role at Eko Health At Eko, we’re dedicated to providing healthcare professionals with industry leading digital tools to hear and understand their patients’ hearts and lungs. With our platform, clinicians can detect cardiopulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible. With over $165M in funding from partners like 3M and the Mayo Clinic, Eko has become one of the fastest growing digital health companies, doubling our customer base in the last year to over 500,000 clinicians across 4,000 U.S. hospitals. We’ve built a tremendously talented, diverse, and mission driven team and are proud to be certified as a Great Place to Work. Together we are committed to investing in each other and our mission to ensure all patients have access to high quality care. The Growth Marketing Team at Eko is the expansion engine of our business and responsible for driving the business forward through both digital and offline channels. Our team is highly cross - functional, and we work closely with other teams in the organization. We are a group of thoughtful, strategic, and analytical thinkers who are committed to sharing Eko with the world. We’re seeking a Growth Marketing Channel Manager to spearhead the launch, testing, and optimization of new marketing channels that drive awareness, engagement, and acquisition. This role is for a strategic and execution-focused marketer who’s excited to build from the ground up, identifying emerging opportunities and scaling them into meaningful growth levers. As a key member of Eko’s Growth Marketing Team, you will explore and manage channels such as emerging media, podcast advertising, influencer partnerships, direct mail, affiliate programs, and more. Lead the ideation, launch, and scaling of new marketing channels to drive top- and mid-funnel growth across both healthcare professional and patient audiences. Develop and execute campaign strategies for direct response channels including podcasts, influencers, direct mail, affiliate partnerships, community marketing, and emerging media. Own the full lifecycle of new channel programs—from research and planning to implementation, optimization, and reporting. Establish performance goals, KPIs, and tracking frameworks for each channel to evaluate ROI and scalability. Partner with content, creative, ecommerce, and analytics teams to build compelling messaging, assets, and journeys tailored to each channel. Manage third-party vendors, influencers, agencies, and media partners as needed to execute campaigns. Collaborate cross-functionally with other channel managers, ecommerce, customer care, and business intelligence teams to align on messaging and ensure a seamless customer experience. Stay on the forefront of marketing trends to identify untapped opportunities and emerging technologies that can drive growth. Develop test-and-learn roadmaps, manage budgets, and prioritize channel investments based on data-driven insights. Contribute to Eko’s broader marketing strategy by sharing learnings and helping shape the future of full-funnel acquisition. 7+ years of experience in growth marketing, digital marketing, or channel development roles focusing on performance and experimentation. Proven success launching and scaling new customer acquisition channels from scratch. Experience managing social, programmatic, affiliate, podcast, and/or influencer marketing campaigns with at least $150k monthly spend. Experience measuring and reporting on full-funnel campaign success through insights with an emphasis on ROAS. Strong analytical skills with the ability to use data to make decisions, optimize campaigns, and measure performance across channels. A creative and entrepreneurial mindset—comfortable testing new ideas quickly and scaling what works. Excellent communication, collaboration, and project management skills. Experience working in a fast-paced, cross-functional, and mission-driven environment. Self-motivated with the ability to prioritize, meet deadlines, and manage changing Priorities. Familiarity with digital health, medtech, or DTC healthcare audiences is a plus. As Growth Marketing Channel Manager at Eko, Key Competencies: Bachelor’s degree in Marketing, Business, Communications, or related field. Experience with web analytics, channel analytics and marketing platforms (e.g. Google Analytics, Looker, Meta Ads, Klaviyo, StackAdapt, Trade Desk, etc.). Prior experience working with compliance in regulated industries such as healthcare or medical devices. Benefits and Perks We Offer: Eko was recognized by “Great Place to Work” in 2020 and 2021 Paid-time off Medical/Dental/Vision, Disability + Life Insurance One Medical membership 401k Matching Work from home equipment stipend Wellness programs (Wellness Wednesdays, Time off) Wellness perks (Headspace, Ginger, Aaptiv, Physera) Learning and Development stipend Salary Offred : $110,000 - $130,000 a year Eko is elevating the way clinicians detect and monitor cardiac and respiratory disease by bringing together advanced sensors, patient and provider software, and AI-powered analysis. Its FDA cleared platform is used by tens of thousands of clinicians treating millions of patients around the world, in-person, and through telehealth. The company is headquartered in Oakland, California and privately-held, with investments from ARTIS Ventures, NTT Venture Capital, DigiTx Ventures, Mayo Clinic, Sutter Health and others. Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. We celebrate diversity and are committed to building a diverse and inclusive team. 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