Head of Growth Marketing (San Francisco) Job at Aonic, San Francisco, CA

b2FKTnNFZWlWbitVQm1nVjl1UGM1SXJoanc9PQ==
  • Aonic
  • San Francisco, CA

Job Description

Join to apply for the Head of Growth Marketing role at Aonic

Join to apply for the Head of Growth Marketing role at Aonic

Get AI-powered advice on this job and more exclusive features.

This range is provided by Aonic. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$180,000.00/yr - $220,000.00/yr

Direct message the job poster from Aonic

Location: 5 days on-site in the heart of San Francisco

Reports to: CEO

About Aonic (

Aonic is developing the world's most advanced platform for functional nutrition to make healthy living achievable & enjoyable for millions of Americans and launching three category-defining products: Aonic Revive - a Magnesium & Electrolytes powered Hydration drink made with real fruit juice, Aonic Fuel - a premium and delicious protein drink with 38-50 grams of clean, complete protein, and lastly Aonic Complete - a revolutionary, all-in-one, grab & go supplement solution.

Your Mission

Own and scale Aonic’s entire performance‑driven growth engine, heavily powered by AI - everything from the first paid impression to the 100th repeat purchase. You will architect the strategy, build the systems, and lead the team that turns Aonic into the benchmark for D2C excellence.

Responsibilities

Define the holistic, channel‑agnostic growth roadmap; set aggressive acquisition, retention, and LTV targets; manage multi‑million‑dollar budgets with full P&L accountability.

AI-Powered Performance Advertising

Plan, launch, and optimize campaigns across Meta, Google, TikTok, and emerging ad networks using the latest AI solutions. Continuously iterate creative and funnel structure to hit CAC and ROAS goals.

Lifecycle & Retention Marketing

Build and refine high‑impact flows for email, SMS, and push - not just blasts. Leverage segmentation, dynamic content, and predictive modeling to drive repeat revenue.

Data & Analytics Infrastructure

Own pixel/server‑side tracking, attribution modeling, and automated dashboards. Ensure every decision - creative, bid, or cadence - is grounded in clean data.

Conversion Rate Optimization

Lead rapid A/B and multivariate testing on landing pages, PDPs, and checkouts. Marry quantitative insights with compelling UX/UI to lift CVR and AOV.

SEO & Content Hub

Develop our blog and evergreen content strategy, building authority around hydration, protein, and longevity. Drive sustained, high‑intent organic traffic.

Affiliate & Partnership Marketing

Select the right platform, build the program from scratch, recruit high‑quality affiliates/publishers, and manage payouts & compliance.

Marketplace Growth

Own Aonic’s presence on Amazon, Walmart, Thrive Market, and other e‑commerce channels - optimizing listings, ads, and promotions for share of shelf and incremental revenue.

Recruit and mentor a cross‑functional team (media buyers, lifecycle specialists, CRO experts, analysts). Partner tightly with Creative, Product, Ops, and the separate Social/Influencer team so every customer touchpoint feels seamless.

Your Impact

  • Help Aonic to launch its innovative products successfully to market and scale them with record-breaking speed.
  • Establish a gold‑standard analytics stack that lets anyone see the exact ROI of each dollar spent.

What You Bring

  • 6+ years in performance or growth marketing at high‑velocity D2C, CPG, or wellness brands; 4+ years leading a team.
  • Deep channel expertise in Meta Ads Manager, Google Ads (incl. P‑Max), TikTok Ads, Klaviyo/Retention platforms, GA4/Mode/Looker, and CRO tools.
  • Proven track record of successfully scaling revenue of a CPG brand to $50M+ per year .
  • Strong analytical acumen - comfortable debating attribution models, SQL queries, and incrementality tests.
  • Experience launching and growing on Amazon Seller Central and retail media networks.
  • Leadership style that mixes high standards with high empathy; you hire A‑players, coach them, and clear the way for their success.
  • Experience in building AI-powered, highly automated performance marketing solutions.
  • Startup mentality: bias to action, comfort with ambiguity, and passion for building from a blank slate.

Why You’ll Love Working Here

Autonomy

You own the growth P&L and will see the direct line between your initiatives and company valuation.

Work on genuinely innovative formulas consumers love - and feel the feedback loop of real health impact.

Growth

As we scale, so will your responsibilities. You’ll be the driving force behind our D2C growth initiatives.

Work in a room with a highly driven, entrepreneurial team that values creativity, passion, and collaboration.

Competitive medical, and vision packages, together with 401k matching.

Work hard and rest well

Unlimited paid-time-off (PTO) every year plus federal holidays off.

Vibrant and world-class team

Our focus is on building a top-notch team to best service our customers; join this early team that is just getting started in building towards a massive vision.

Competitive cash & equity compensation

Compelling cash combination to reward the hard work you put into Aonic, complemented by an attractive stock option plan so that you can benefit from Aonic’s success. Cash compensation for this role is $180-220k.

Seniority level

  • Seniority level

    Executive

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales
  • Industries

    Food and Beverage Services, Technology, Information and Media, and Broadcast Media Production and Distribution

Referrals increase your chances of interviewing at Aonic by 2x

Inferred from the description for this job

San Mateo, CA $207,000.00-$297,000.00 1 day ago

Head of Creator Partnerships & Influencer Marketing

San Francisco, CA $200,000.00-$250,000.00 2 days ago

San Francisco, CA $160,000.00-$190,000.00 4 days ago

Head of Growth Marketing, Demand Generation

San Francisco, CA $200,000.00-$300,000.00 1 month ago

San Francisco, CA $150,000.00-$200,000.00 1 month ago

San Francisco, CA $150,000.00-$210,000.00 2 weeks ago

Director, Reality Labs Digital Marketing

San Francisco, CA $180,000.00-$200,000.00 1 month ago

Senior Director - Digital Acquisition and Revenue Marketing (Growth)

San Mateo, CA $228,200.00-$327,980.00 1 day ago

San Francisco, CA $300,000.00-$330,000.00 2 weeks ago

Sr. Director, Digital Transformation and Growth

San Francisco, CA $218,300.00-$300,100.00 1 month ago

Head of Growth / Marketing (Venture Studio)

San Francisco, CA $140,000.00-$185,000.00 3 weeks ago

Director of Growth - International & Global Products

San Francisco, CA $171,000.00-$299,250.00 2 weeks ago

Senior Director - Digital Acquisition and Revenue Marketing (Growth)

San Francisco, CA $165,000.00-$185,000.00 3 weeks ago

San Francisco, CA $168,300.00-$223,000.00 2 months ago

Director of Growth Marketing, Direct-to-Consumer

San Francisco, CA $179,000.00-$246,000.00 3 weeks ago

San Francisco, CA $230,000.00-$250,000.00 1 month ago

San Francisco, CA $200,000.00-$211,000.00 3 weeks ago

San Francisco, CA $200,000.00-$275,000.00 2 weeks ago

Director, Product Marketing, Custody & Wealth

San Francisco, CA $175,000.00-$185,000.00 15 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Job Tags

Full time,

Similar Jobs

LifeBridge Health

SWIM INSTRUCTOR Job at LifeBridge Health

 ...therapy for stress reduction, pain reliefand lymphatic detox, acupuncture, yoga/meditation. We offer competitive compensation, free gym membership and the opportunity to expand your network and build lasting relationships with healthcare leaders and industry... 

Walmart

Power Equipment Operator Job at Walmart

 ...pallets of merchandise onto/from racks or docks using warehouse systems or through verbal instructions. Organize warehouse by using power equipment to remove pallets from pallet returns (e.g., pallet storage, trailers); up-stacking/down-stacking empty pallets; and up-stacking... 

Manpower

Assembly Job at Manpower

 ...Cable Corporation, a leading manufacturing entity, is seeking an Assembly Technician to join their team. As an Assembly Technician, you...  ...completion of waiting period associates are eligible for: ~ Medical and Prescription Drug Plans~ Dental Plan~ Supplemental... 

OpenAI

Mechanical Product Engineer, Robotics (San Francisco) Job at OpenAI

 ...physical robotic platforms. About the Role As a Hardware Engineer on the Robotics team, you will help shape the next generation...  ...components and systems. Have direct hands-on experience in mechanism design, focusing on actuators, motors, gearing, and limb design... 

Your Choice Health Care, LLC

Occupational Therapy Assistant Job at Your Choice Health Care, LLC

Your Choice Health Care Group, LLC is looking for a Occupational Therapy Assistant to join our team in the Gallipolis Ohio and surrounding area. We offer a $500 sign on bonus, as well as company car!*Qualifications:*1) Ohio COTALicense 2) Ohio Department of Education...